Why We Need Categories?
Jew-hatred is everywhere. It crosses borders, platforms, institutions, and cultures. The challenge is global — and that’s exactly why we can’t fight it with hundreds of disconnected projects at the same time.
To make the work effective and scalable, we organize our efforts through 12 clear categories, each with specific sub-categories.
This allows us to zoom in without losing the big picture.
Why We Need Categories?
Jew-hatred is everywhere. It crosses borders, platforms, institutions, and cultures. The challenge is global — and that’s exactly why we can’t fight it with hundreds of disconnected projects at the same time.
To make the work effective and scalable, we organize our efforts through 12 clear categories, each with specific sub-categories.
This allows us to zoom in without losing the big picture.
For example, Wikipedia, SEO, Media, Social Media all belong to the Information War category; Allies, Jerusalem, volunteers belong to I Love Israel. The categories create structure, and the sub-categories make the work practical.
This framework allows us to unite organizations from different countries that are facing the same challenges, even in very different political or cultural contexts. It creates shared language, shared priorities, and real collaboration instead of duplicated effort.
It also allows bottom-up and top-down initiatives to meet on common ground — grassroots volunteers, local groups, NGOs, influencers, and institutions working within the same map.
For volunteers, categories make participation intuitive. People can immediately see where their skills, energy, and values fit, and choose how they want to contribute. For organizations, it enables collaboration instead of competition.
Most importantly, this framework lets us build one platform that is relevant to every organization on our side — flexible enough to serve different missions, but unified enough to create collective impact.
Our 12 Categories
This is not a theory from above.
This framework was built over two years of hands-on work, running 200+ groups and speaking with hundreds of activists, organizations, and influencers. It doesn’t describe how things should work — it describes how things actually work right now.
What can you do with this?
Use it to filter out the noise. Decide where your focus is. When your work is clearly placed within a category, it becomes dramatically easier for others to find you, join you, and work with you.